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Fashion Seal Healthcare®, a brand of Superior Uniform Group, Inc. (NASDAQ: SGC), announced the release of their new Idea Book for ancillary departments within healthcare organizations. The rapidly increasing focus on the patient experience and safety, within all sectors of the healthcare industry, was the inspiration for this piece.    A patient’s experience starts the moment they walk through the door and every employee has an impact. Employee appearance is a crucial, visual aspect of this and can also play a role in facility security.  “With healthcare being the competitive market that it is, first impressions matter more than ever,” said Lisa Stewart, Vice President of Design. “A strong uniform program can reduce stress by allowing patients and their families to quickly identify people coming into their room, and visually assure them of the employee’s professionalism and cleanliness. Fashion Seal Healthcare’s new Idea Book includes a collection of apparel that was specifically designed to create an enhanced visual identity for patients and their families. By outfitting ancillary employees in a well-crafted, branded uniform program, a facility can elevate the patient experience, as well as their individual brand message.  View the new ancillary idea book online or request a copy at [email protected].